What do users want?
Realising peoples latent need and designing solutions which make them act on that need.
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Realising peoples latent need and designing solutions which make them act on that need.
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“Entrepreneurial strategy has more chance of success the more it starts out with the users" - P Drucker
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How to be a magnet for great talents and create a culture which stretches human capabilities.
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This fundamental understanding of creating business value is key to realise the value of design.
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